Girl-group-brand-reputation-analysis-for-September
Red Velvet/Courtesy of SM Entertainment

Red Velvet returns to top spot

Red Velvet became the most popular K-pop girl group in September, according to a brand reputation analysis by the Korea Reputation Center (KRC).

The Seoul-based entity collected 115.87 million pieces of data between August 6 and September 7 to evaluate the brand power of the country’s most prominent 30 girl groups.

The KRC compiles related data including media attention, comments on social networking sites, and people’s interests to come up with a brand index of girl groups on a monthly basis.

Red Velvet soared to the top position in July in the monthly ranking but slid to the fourth spot last month when TWICE topped the podium.

However, the four-piece group returned to the highest position this month.

Red Velvet gained 9,207,195 points, up 40.52 percent from a month ago, comprising 557,532 on the participation index, 4,774,320 on the media activity index, 1,863,535 on the communication index, and 2,011,808 on the community index.

Runner-up BlackPink saw its overall index rise 8.18 percent to 7,704,653 points this month composed of 219,368 on the participation index, 2,331,518 on the media activity index, 2,003,690 on the communication index, and 3,150,067 on the community index.

Defending champion TWICE’s brand index rose 6,41 percent to 7,677,218 points month-on-month as the band scored 437,784 on the participation index, 3,774,768 on the media activity index, 1,328,770 on the communication index, and 2,135,896 on the community index.

Despite the increase, the idol group was surpassed by two competitors this month.

Fourth-placed Oh My Girl got 7,144,921 points, up 74.09 percent from a month before. The group gained 226,032 on the participation index, 4,288,680 on the media activity index, 811,588 on the communication index, and 1,818,622 on the community index.

Mamamoo placed fifth with 6,531,542 points, up 65.5 percent from August by obtaining 217,396 on the participation index, 2,665,320 on the media activity index, 1,770,828 on the communication index, and 1,877,998 on the community index.

KRC CEO Koo Chang-hwan said that the data for September decreased 19.28 percent compared to August.

With regard to Red Velvet, people frequently used such words as ‘Joy, Irene, and Umpah Umpah.’ The most widely used keywords were ‘happy, hot, and change.’ Up to 70.01 percent of comments on the girl group were positive,” Koo said.

 

(Editorial Note) This article is provided by the Korea Reputation Center and The Korea News Plus. If there are any issues or if readers have any comments, please contact or 82-2-6956-6698.

 

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