Shown above is Hankook Technodome, the R&D hub of Hankook Tire and Technology in Korea. Photo courtesy of Hankook Tire & Technology

Some 320 automobiles use Korean tire

Hankook Tire & Technology announced on Oct. 21 that its customer list had increased to 46 global automotive brands this year thanks to its diversified portfolio and technological edge.

Included in the list are Hyundai Motor, Porsche, Mercedes-Benz, and Audi, according to the South Korean tiremaker.

For example, Hyundai’s latest electric vehicle Ioniq 6 has come with Hankook Tire products. The model has won the hearts and minds of motorists, marking record-breaking 37,400 units of pre-sale on Day 1.

Porsche has also depended on Hankook Tire products for its automobiles, like the four-door sports car Panamera, the electric model Taycan, and the premium utility vehicles of Cayenne and Macan.

Audi models with Hankook Tire products are the premium utility vehicle RS Q8, four-seater sedan RS7 Sportback, super wagon RS6 Avant, and flagship SUV Q8.

BMW’s automobiles also join the list by equipping its models with Hankook Tire products. They are X3 M, X4 M, New 7 series, and M4 GT4 on top of its i4 all-electric Gran Coupe.

Another German powerhouse Mercedes-Benz uses Hankook Tire’s tires in such models as the S-Class vehicles, GLC, GLC Coupe, and Mini JCW GP3.

Tesla’s Model 3 and Model Y, in addition to Fiat 500 and General Motors GMC Sierra Heavy Duty, are also included in the customer list of Hankook Tire.

“Chinese carmaker Nio’s representative models of ES6 and EC6, as well as Malaysia’s Perodua Axia and Bezza, picked our products,” a Hankook Tire official said.

“We will continue to upgrade our technology and mint partnerships with multinational automakers to expand the market for new premium vehicles.”

Hankook Tire noted that its technological competitiveness could be attributable to Hankook Technodome, the research & development hub of the corporation.

Hillary Lee studied literature in Seoul. Lee has big interests on various topics including IT, BT, business and finance. Lee can be reached at homin30@hanmail.net or 82-2-6956-6698.