Brokerage house deals O2O services
NH Investment & Securities announced June 9 that the company had dropped the latest edition of its periodic publication dubbed The100 Magazine.
The Seoul-based brokerage said that the June edition covers a female bodybuilder in her 70s. She won the No. 2 prize last year in a competition for those who are older than 38.
The magazine also deals with the so-called O2O services, which refer to a new marketing strategy as an acronym of online to offline.
According to Wikipedia, O2O is a phrase used in digital marketing to describe systems enticing consumers within a digital environment to make purchases of goods and services from physical businesses.
Included in other topics is how senior citizens face “digital illiteracy.”
“Our senior citizens who are not used to digital gadgets are struggling amid the COVID-19 novel coronavirus outbreak,” an NH Securities official said.
“We need to pay attention to them to help them spend a happy life.”
NH Securities was launched in 2006 when Sejong Securities was incorporated into the National Agricultural Cooperate Federation, otherwise known as Nonghyup.
Currently, CEO Jeong Young-chae is heading the outfit, of which the biggest shareholder is NH Financial Group. Its stake is 76.09 percent.