Hyundai Motor plans to provide future mobility experiences in its virtual Hyundai Motorstudio on the ZEPETO metaverse platform. Photo courtesy of Hyundai Motor

Automaker will take advantage of ZEPETO platform

South Korea’s automaker Hyundai Motor announced this week that the company would provide future mobility experiences in its virtual Hyundai Motorstudio on the ZEPETO metaverse platform.

Operated by NAVER Z, ZEPETO refers to a virtual space where users can interact with one another by participating in various activities using their avatars.

The platform is popular among young generations in many countries because they can engage in various lifestyle activities. 

Hyundai introduced its first virtual Motorstudio within Downtown on ZEPETO last year and is now adding the second floor of exhibition space with more advanced activities.

There is a set of future mobility experiences, including S-A1 advanced air mobility, S-Link purpose-built mobility, and S-Hub future mobility transit center — all in ZEPETO’s Downtown.  

In the first floor’s exhibition hall, which replicates the interior and exterior of Hyundai Motorstudio Seoul, ZEPETO users can watch the campaign film for Hyundai’s IONIQ dedicated battery electric vehicle brand.

In the second floor’s exhibition hall, visitors can get S-A1 miniatures and try on or purchase Re:Style collection, Hyundai’s eco-friendly upcycled clothing collection.

In Downtown, ZEPETO users can experience various future mobility solutions originally announced by Hyundai Motor at CES 2020.

They can tour the S-Hub future mobility transit center, ride the S-A1 urban air mobility vehicle, and experience three concepts of S-Link purpose-built mobility, including a clinic, party room, and food truck. 

“To build strong and long-lasting relationships with young generations, Hyundai Motor is creating virtual experiences where they can become familiar with our brand vision and future mobility solutions,” said Thomas Schemera, Hyundai Motor’s Global Chief Marketing Officer and Head of Customer Experience Division.

“We will continue using virtual reality platforms to communicate our brand vision with new virtual spaces and content. So, please join us in the metaverse.”

Advertorial materials are provided by Hyundai Motor. _ ED.