Jipyong lawyer Jang Poom offers education on greenwashing at the AhnLab head office at south of Seoul on July 6. Photo courtesy of AhnLab

Security firm offers education on greenwashing

South Korea’s primary cyber security company AhnLab announced on July 6 that it had offered education on greenwashing to its employees as a part of the efforts to realize ESG management.

Lawyer Jang Poom from the local law firm Jipyong headed the educational session held at the head office of AhnLab, located south of Seoul.

Otherwise called green sheen, greenwashing refers to the act of advertising or marketing spin, like making false or misleading statements about how a firm’s products are environmentally sound.

At a time when many companies focus on the environmental effect of their products, greenwashing has surfaced as a deceptive green marketing strategy.

During the education of AhnLab, lawyer Jang defined greenwashing and shared practices of such problematic acts as well as regulation of them.

“The Korea Fair Trade Commission came up with guidelines on greenwashing. Corporations are required to examine their acts in line with the guidelines,” Jang said.

This is not the first time for AhnLab to provide education about ESG _ it did so in May this year and November last year.

Short for Environmental, Social, and corporate Governance, ESG refers to the three major factors in gauging the sustainability of a corporation or business.

The concept has become a buzzword in the world during the past several years.

The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at voc200@gmail.com or 82-2-6956-6698.