Shown above is a newspaper advertisement of which a picture is painted by a dedicated AI program for Shinhan Financial Group. Photo courtesy of Shinhan Financial Group

Will artificial intelligence replace human employees?

Artificial intelligence expands their scope of work as they start to write press releases and paint pictures for newspaper advertisements in South Korea.

South Korean contractor DL E&C said on March 6 that it recently had made ChatGPT of OpenAI write press releases in Korean to realize their proficiency comparable to human experts.

“We could not find big differences between press releases written by our staff members and those by ChatGPT,” a Daelim E&C official said.

“We have yet to decide whether to adopt ChatGPT as our press release writer. We are currently checking where we can take advantage of the AI program.”

A local start-up came up with a mobile app, dubbed “My Real Trip,” which was designed to help tourists schedule their travel plans based on ChatGPT.

Through real-time conversations with users, the mobile program recommends travel routes or restaurants. It also connects people to websites related to them.

Late last year, Shinhan Financial Group employed an AI program to generate images to make newspaper advertisements three times to get good responses.

Before South Korea’s top financial group disclosed the AI designer, few people realized that the pictures were not painted by flesh-and-blood artists.

Observers point out that despite some disadvantages, more and more corporations will depend on AI programs to cut down on expenses.

“From the perspective of companies, AI programs would be quite dependable because they never complain and work around the clock at very low operational costs,” Seoul-based business tracker Leaders Index CEO Park Ju-gun said.

But some warn of potential problems.

“AI technologies are evaluated to have high potential. But corporations are required to be cautious because there are concerns about their accuracy, security, and faults,” Hana Financial Institute researcher Kang Mi-jeong said.

The share price of DL E&C went down 1.2 percent on March 6 on the South Korean stock exchange. That of Shinhan Financial Group remained flat.