Becoming-top-golf-course-in-6-years
Wellington Country Club of Hyosung Group in west of Seoul/Courtesy of Hyosung Group

Hyosung Chairman Cho Hyun-joon makes difference

Operators of golf courses strive to get them onto the best course list announced by Golf Digest, an authoritative magazine published by Discovery in the United States, every two years.

And it usually takes quite some time to climb into the biennial ranking of Golf Digest because so many courses compete.

But every rule has an exception, and as far as the Golf Digest ranking in Korea is concerned, Wellington Country Club stands out.

Korea’s top-tier conglomerate Hyosung Group, whose businesses range from textiles, IT and chemicals to trade and construction, opened the country club east of Seoul in 2013.

Hyosung Chairman Cho Hyun-joon spearheaded the launch and operation of Wellington, which became the No. 3 golf course in Korea in the 2017~2018 list from Golf Digest.

In other words, it took a mere four years for the course to reach No. 3 just trailing behind the Club at Nine Bridges and Woo Jeong Hills. And two years later, Wellington has topped the podium.

Voice-of-customers (VOC) management

If a business cannot understand the customer’s needs and fulfill them, it cannot survive.” Chairman Cho Hyun-joon said. “Thus, what we do every day must begin with listening to the voices of our customers,

Asked what made the difference for Wellington, Hyosung representatives point out that Chairman Cho’s management style of putting customers first has worked.

In line with his philosophy, Wellington officials have made more efforts to listen to the voices of their customers, they said.

Listening closely, kindness, and humility” are the three principles of Wellington C.C.’s VOC management, which seven Wellington teams constantly take to their heart.

At a regular meeting every week, Wellington officials share customers’ concerns and brainstorm to find solutions to any problems, which they say is the biggest strength of the golf club.

It has a unique slogan of “Tons of wellness, Wellington.”

Indeed, Chairman Cho has stressed the customers’ needs and their experience as amply demonstrated by his New Year message in 2019.

If a business cannot understand the customer’s needs and fulfill them, it cannot survive. Thus, what we do every day must begin with listening to the voices of our customers,” he said.

“When we place customers at the center of our task, before developing products and technology, we can deliver our business values to them properly. And we should go further and listen to the voices of our customers and satisfy them also. Only if we do so, will we be able to say with confidence that Hyosung is a business sincerely listening to the voices of our customers.”

 

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