Shown above is a cafe of NH Investment & Securities in Seoul where people can drink coffee and eat bread free of charge. Photo courtesy of NH Investment & Securities

Brokerage house offers unprecedented services

A company opened a restaurant in Seoul last year to offer Mediterranean cuisines last year to gain great attention not only in the city but also in the surrounding areas.

This year, the company has launched a cafe in southern Seoul to offer free coffee and bread.

What would be the company? It is NH Investment & Securities, which has come up with above-mentioned restaurant and cafe to raise its brand image.

The Seoul-based brokerage house said on May 13 that it had just started the coffee shop, called “Culture cafe.”

After getting a membership at its dedicated domain ( by offering his or her name and phone number, a customer can get a cup of free coffee and a loaf of free bread.

NH Investment is one of the leading securities company in South Korea and has paid great attention to building up its brand image.

NH Securities was launched in 2006 when Sejong Securities was incorporated into the National Agricultural Cooperate Federation, otherwise known as Nonghyup.

Currently, CEO Jeong Young-chae is heading the Seoul-based brokerage whose largest shareholder is NH Financial Group. Its stake is 76.09 percent.