No. of searches for BTS amount to 67 million every month
Among K-pop bands, BTS is most popular on YouTube as there are up to 67 million searches for BTS on the world’s largest video-sharing platform every month.
vidIQ, the tool that tracks views and subscribers of YouTube clips, recently announced the top 20 K-pop keywords on YouTube in 2019.
BTS reigned atop the table followed by other K-pop bands such as BlackPink and EXO. Among individual idol stars, BTS member Jungkook was the hottest keyword.
BTS came up with its fourth studio album “Map of the Soul: Persona” this April. Its title track “Boy With Luv,” which featured U.S. singer-songwriter Halsey, amassed 74.6 million views in 24 hours to shatter previous records.
VidIQ said that the song, which is “this year’s cracker of a summer smash, has firmed cemented its place in global pop culture.”
“Not only is ‘Boy With Luv’ the most-viewed music video uploaded to YouTube within 24 hours, ‘BTS’ is the most searched for K-pop keyword on the platform, with double the search volume than that of another crazy popular K-pop band, BlackPink,” vidIQ said.
“Such is the popularity of BTS content on YouTube; the group is searched for over 16.5 times more than the genre of music they represent. Mind blown.”
According to the tool, Google Trends for YouTube data also showed that searches for BTS and BlackPink have been on the rise for the past year.
Chasing BTS, BlackPink, and EXO, other groups also made it into the most-searched-for-keyword list.
They are GOT7, Red Velvet, Stray Kids, Izone, Monsta X, TXT, EXID, and TWICE.