Global fast-food franchise joins hands with K-pop megastars
McDonald’s has teamed up with K-pop superstar BTS to come up with a special meal set with South Korean flavors late next month in almost 50 countries across the world.
McDonald’s said on April 20 that the BTS Meal will include chicken nuggets, fries, coke, sweet chili, and Cajun dipping sauces inspired by popular recipes from McDonald’s South Korea.
“BTS truly lights up the world stage, uniting people across the globe through their music,” McDonald’s USA chief marketing officer Morgan Flatley said.
“We’re excited to bring customers even closer to their beloved band in a way only McDonald’s can – through our delicious food – when we introduce the BTS signature order on our menu next month.”
This is not the first time for the global fast-food franchise to release celebrity-themed menus.
For example, it has collaborated with such artists as U.S. rapper Travis Scott and Colombian singer J Balvin.
But McDonald’s said that BTS would be the first celebrities to share their order with customers worldwide.
HYBE, the label of the seven-piece boy band, also expressed its hype.
Earlier this month, the management company announced its plan to take over Ithaca Holdings of the United States. This means that such famous artists as Ariana Grande and Justin Bieber will join BTS.
Thereafter, the share price of HYBE has been on the increase. It was formerly known as Big Hit Entertainment.
“The band has great memories with McDonald’s. We’re excited about this collaboration and can’t wait to share the BTS Meal with the world,” a HYBE official said.
Since its debut in 2013, BTS has topped charts around the globe, while delivering positive messages to young audience.
In particular, “Dynamite” dropped last summer fascinated the international fans. The English-language digital single topped Billboard’s Hot 100 Singles chart in late August, making BTS the first Korean act to achieve the exploit.