K-pop group continues to make history
South Korean boy group BTS has won three prizes at the 2022 Billboard Music Awards this week out of six for which they were nominated.
The seven-piece music act won Top Duo/Group, Top Song Sales Artist, and Top Selling Song for two straight years. The third award was for its mega-hit “Butter.”
Midway through last year, Butter stayed at the No. 1 spot on the U.S. Billboard’s main singles chart for 10 weeks.
BTS, which was created in 2013 in Seoul by Big Hit Entertainment, now Hybe, also has won at least one trophy at all the Billboard Music Awards since 2017.
By garnering three prizes, BTS increased the number of its overall Billboard awards to 12 to break the 17-year-old record of 11 held by Destiny’s Child.
The septet strives to continue its dominance by releasing a new “anthology album,” dubbed “Proof,” on June 10.
Hybe said that Proof will feature various songs from the band’s discography and three new songs. Preorders for the new album started on May 5.
Troubles of Hybe
Although BTS is doing well in the music industry, its label Hybe is struggling in the South Korean stock market as its value dipped below $200 of late.
Observers point out that the military service issue negatively affected the Hybe price.
“There are many uncertainties about BTS members’ military duties. They appear to weigh on the share price of Hybe,” Shinhan Investment Corp. analyst Ji In-hae said.
All able male Koreans between 18 and 28 should serve in the military, which means that all BTS members should serve their country at some point.
BTS fans in Korea, including some lawmakers, ask to give the band members exemption from compulsory military services in consideration of their contribution to the country.
However, some oppose the idea.