the direction In which he will control the auto-group? The new Audi CEO Bram Schot sees its task in a restructuring of the group. The long-lasting success had made “a lot of spoiled and a bit sluggish,” said Schot of the “süddeutsche Zeitung”. For the current production lot, there are too many employees. If he can see the current Output of 90,000 people, he would say that there were too many employees in the Audi. “Now you can think of to work with less people. Or with the same people and more Output to produce,” said Schot. He wanted the Latter and had to focus the company’s strategy: “We are doing too much.”

As a consequence of the diesel scandal Sheet called lower hierarchy of thinking and greater honesty in the group’s internal communication. “I want people with a hundred percent transparency,” he said of the “SZ”. “There’s not enough for me, that is true, what the people say. I want people to say everything is true.” Errors should be openly discussed.

Sheet guides Audi since the temporary arrest of his predecessor, Rupert Stadler in June as an interim chief. About two weeks ago, the Audi Supervisory Board appointed the 57-year-old Dutchman to 1. January, 2019 at a regular Executive Board Chairman. Schot is a member of the Board of Directors of the parent company Volkswagen is also. Only since September of 2017, he is a member of the Audi Board of management in Ingolstadt. Previously, the former Daimler Manager, five years as head of sales for VW commercial vehicles.

According to the “SZ” Audi has sold in the past few months, significantly fewer cars than a year ago. This was, among other things, to the new emission standards, could not comply with the vehicle manufacturer fast enough. In October, about Audi delivered worldwide 117.600 vehicles – a decline of 26 percent compared to the previous year.

in Addition, the public Prosecutor’s office Munich II, is determined to continue to find out how deep Audi-managers were involved in the diesel scandal. At the end of October, Stadler was conditionally from custody. He should have tried in the investigation because of the diesel scandal at Audi of witnesses or to influence the Accused.


Sam Yoon has many years of experiences in journalism. He has covered such areas as information technology, science, sports and politics. Yoon can be reached at 82-2-6956-6698.