Football player Cristiano Ronaldo/Courtesy of FIFA

Ronaldo-the-promise-breaker must promptly apologize to Korean fans in person

Everybody often fails to keep a promise he or she makes to someone. Even though he or she may have a good reason for breaking the promise, there are consequences nevertheless.

He or she would lose trust and credibility, while those who receive the promise would be upset. And they have a right to be upset because they believed the promise would be kept.

Along the same line, Korean fans have the right to be disappointed, and enraged after Cristiano Ronaldo did not abide by his promise to play at a friendly between Juventus FC and a K-League players here last week.

The 34-year-old superstar was supposed to play at least 45 minutes and The Fasta, an organizer of the match in Seoul, promoted the much-anticipated game as such.

Citing tiredness, however, Ronaldo who played full-time at a friendly in China two days before the Korean showdown skipped the exhibition match here.

His behavior angered Korean fans, who paid much to see the global soccer colossus play in Korea for the first time in 12 years.

As many as 65,000 tickets for the match sold out and some even paid around $340 for a premium zone seat.

On a more negative note, kickoff was delayed because Juventus players were late and Ronaldo’s attendance in the fan signing event was also abruptly canceled.

And the forward never apologized to Koreans at a press conference after the match and even after he returned to Europe.

No comments popped up on his social media related to the mishap – he acts as if nothing happened in Korea.

Amid mounting backlash, The Fasta said that Juventus officials plan to visit Korea to apologize for Ronaldo’s no-show.

But the chances are that Koreans would not accept the apology of Juventus officials. Only the apology of Ronaldo would work to some extent. Otherwise, Ronaldo would lose Korean fans once and for all.

On top of Korean fans, Ronaldo-the-promise-breaker has something else to lose – he would lose people’s faith in the value of what he promises and what he says in the future.

The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at or 82-2-6956-6698.