The German football Federation (DFB) would like to continue in the future, in the name of “The team” for the German national team. This was laid down in a relevant decision of the Bureau. In order to contradict the Association of increased criticism of the marketing of the national team after an unsuccessful match of the year 2018, the so far weakest in history.
“After the world Cup, we have asked a lot of critical behind the brand ‘The a team'”, said Oliver Bierhoff, the “image”-newspaper. The national team Director referred to an “independent investigation”, which he had presented last week, the DFB-top-in Hamburg and strengthen the Association to “hold on”.
The study found a high level of acceptance among young people and especially women. Skeptical especially men aged 60 and over. Even abroad, the Name had a high recognition value. This had named Bierhoff in June 2015 as a justification for the introduction of the “new word-image-brand”.
At the official level had to bump DFB President Reinhard Grindel, the discussion about the name. This was said as a reaction to the disappointing world Cup in Russia: “I also true that at the base of the concept of ‘The team’ as a very artificial is perceived. Also we should be on the test.”
Secretary-General Friedrich Curtius said in the “Bild”-Zeitung that they wanted to use the name in the future, “subtle placed and restrained”. Whether it will, in the future, also the tournament slogan, as the 2014 “Ready as never before”, or in 2018, “the Best neVer rest”. “#zsmmn”, after the change of the responsible sponsor of the Mercedes open.
the next game of the “team” is on 20. or 21. March in Wolfsburg to take place, the opponent is not yet known.