“you Have earned at the end of this Christmas season money?”
Soraya Samazadeh, 50, smiles as she listens to the question. “No, but I can gain experience,” she says.
Shortly after 19 o’clock. Christmas market on Spitalerstrasse, Hamburg city centre, on a Monday evening: Soraya Samazadeh with Fakher Dhouib, 50, in front of his Stand. Dhouib sold hand-crafted from olive wood, Samazadeh paintings and jewelry. Both are small artists that connects. While Samazadeh has gone home for the night, waiting Dhouib on customers. Has bought in the last 30 minutes, but no one something. For his Stand Dhouib pays per season 3500 Euro rent.
Both have different opinions about how we can survive as a small art dealer on a Christmas market. “Any place you can eat around it rich and drink that is burned for us,” said Dhouib, the booth stands between potato and mushrooms – and the usual four-digit Plus is set to shrink at the end of this Christmas season back a little.
“that Would be the mulled wine was not in my vicinity, I would have even less customers”, keeps Soraya Samazadeh. You will have earned at the end of this Christmas season with their paintings and jewelry, according to his own statement, probably not a Cent.
doughnuts instead of art
Both, Dhouib, and Samazadeh, direct your gaze to those who talk less about how much you implement in a Christmas market season. For example, because they earn to five cups of mulled wine up to 20 Euro, while your buying price is around 1.70 Euro.
Not much different it is to bowl with the sausages, chops or Mushroom. A food stall operator on a large Christmas market in North Rhine-Westphalia, speaks of the “ten percent”, which would be issued to the customer in the last few years more with him. How much he has earned a total of, says he.
On most German Christmas markets, there is a prevailing Trend: doughnuts instead of art. Mass instead of class. Small art is rar, mulled wine and food stalls rule the cities.
when there was the first Christmas markets, is not entirely clear. Already in the middle ages, people in the Advent season, the met markets. The Christmas markets as we know them today, emerged in the sixties. A politically turbulent period in which people searched for the ideal world of the past. At the time, wooden booths, candles, belonged to any Christmas Nativity scenes.
profit earner mulled wine
Today, it seems to apply less and less.
Now, the word Christmas carries the commercialism already in the name. However, in the past few years, it seems, have set up the markets are, once again, the corporate crown. While the visitors with mulled wine and greasy food stopper to make a small artist’s existential Concerns.
More people, more food, more sales
on the whole, improved the Christmas markets strong growth. The most recent data collected from a year of 159 million visitors, according to estimates by the German showmen’s Federal government-a number that has in the past 20 years has almost tripled.
Similarly, the number of Christmas markets has increased in the country significantly, especially in the cities. “Christmas markets are a big attraction,” says Frank Hakelberg, chief Executive of the German showmen Federal, is trying to capture the Christmas market boom statistically. He is in Germany of about 3000 municipal and private markets. Six years ago, it was 500 less. A Register of all German Christmas markets there.
Christmas market strongholds are spread over the whole country. In Köln am Dom is the one with the most visitors. The largest market there is in Dortmund, Germany with over 300 stalls. Particularly well known is the tradition of markets in Nuremberg and Dresden. The Dresden market is the oldest in the country.
in terms of sales, covers the Exhibitor in Silence. A study of the Federal Association of German showmen and market merchants went out in 2002 of around three billion euros, which will be implemented in the environment of the Christmas markets. At the Christmas market itself, each visitor spent at that time about € 11.60. A number that is more recent estimates suggest, in the meantime, in the case of the 16 Euro – and growing from year to year.
most of The money people spend on Christmas markets, eating sausages and waffles. In the second place, mulled wine, followed by sweets such as gingerbread hearts and roasted almonds. The findings of a Europe-wide study by the UK’s centre for retail research. Not even half of the visitors invested money in decoration items, only one-third seek after gifts.
This is also reflected in the stand fees. These keys from market to market differently to. The basic Credo here: dealer subsidize artisans. Showmen with high-demand booths – about the mulled wine artisans – pay ten times the rent for the stand of art. Depending on the city, a mulled wine pays the operator of the 20,000-Euro rent on a large Christmas market. The precise courses differ from city to city.
This cross-subsidisation should save what seems to be going more and more lost the mark character. You should ensure that there is a Christmas market next Nativity play, and wool socks, not only are the crepes and mulled wine. How well this succeeds is questionable.
The character of the market – more Event, less of a Tradition
“You can observe a clear Event of the Christmas markets,” said Gunther Hirschfelder, 57, a cultural anthropologist at the University of Regensburg, who has been researching for 20 years on the subject of Christmas.
the deer of the fields observed Vervolksfestung the Christmas markets, for example by increasing the Costumes of the visitors with Christmas hats or elk hair Mature. Christian symbols, however, you see less and less frequently. The star of Bethlehem will always flake out more often to the snow. “Today, we have a lot of market, but only a very little Christmas,” says Hirschfelder. “The Christmas market is open today for all of you, and is so heterogeneous, as is now, our society has become,” says Hirschfelder. Not that, in many of the markets described explicitly as a Christmas market.
the duration of The markets – Christmas market the Christmas market?
the Christmas market, winter market, Christmas market, the winter’s tale: the longer the market takes, the higher its revenue. Often even before the first Advent, so the dead Sunday, is celebrated in the Protestant Church is actually called “silent day”, to launch the first markets.
According to the commercial code, Section 68, is permitted. Consequently, Christmas markets, under the special and annual markets fall, and are not subject to any fixed time-frame. To rules this is a matter for the respective municipality in which a Christmas market takes place. So it can make everyone what he wants. Or: what brings the most money. In the city of Duisburg, for example, is equal to from 15. November up to 30. December Christmas Market.
For cultural studies, the deer of the fields is a symbol of our time. “Everything has to be constantly available,” he says. Accordingly, we should be the best also the all year long Christmas. Or, at least, the Christmas market.
And the small artist Soraya Samazadeh and Fakher Dhouib? The want to stand again next year at the Christmas market on spitalerstrasse in Hamburg. In the hope that business will get better.
Summary: In Germany, there are more and more Christmas markets, the implement continuously more money. They have become a huge economic factor – money is, however, unevenly distributed. While retailers implement with food and drinks enormous amounts of money, micro art dealer living from your revenue.