A woman sits in the back of a car, possibly a rideshare, looking at her mobile phone. The lights of New York City streak past. Courtesy of Hyundai Motor

Korean automaker offers new services

In a few months, owners of Hyundai Motor vehicles in the United States will be able to have easy access to Lyft rides free of charge while their vehicles are being serviced.

The Seoul-based company said June 25 that Hyundai dealers will offer the services in the next several months by subscribing to Hailer service through CDK Global.

Hailer is an application developed by CDK, a global provider of digital marketing solutions to the automotive retail, and Lyft, the fast-growing rideshare company.

While a vehicle is being served or inspected, the service will be offered either free of charge or at cost that can be automatically added to the customer’s service bill for seamless payment at each individual dealership’s discretion.

“Hailer provides dealerships with greater efficiencies,” said Mahesh Shah, executive vice president, chief product and technology officer, CDK Global. “We are excited that Hyundai is providing its customers with Lyft convenience at participating dealerships with CDK Drive, while affording its dealers seamless backend integration. We look forward to enabling improved customer experiences through this comprehensive dealer solution.”

Hyundai Vice President Barry Ratzlaff pinned great hopes on the new feature.

“Our customers are going to really like the convenience of Lyft. Hyundai dealers who are already using Hailer have reported a smooth integration allowing them to call Lyft rides for their customers. Customers can now easily get on with their day while the inspection or service work is being performed on their car,” he said.

“At Lyft, we’re passionate about providing transportation experiences that enhance customer satisfaction and create a streamlined, more cost-efficient solution for our business partners,” said Gyre Renwick, vice president, Lyft Business, “Hailer has the potential to disrupt and evolve the auto dealership industry, and we’re excited to partner with Hyundai to introduce this solution at scale for participating dealerships across the country.”


The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at or 82-2-6956-6698.