Girl-group-brand-reputation-analysis-for-August

TWICE rises to top position

Red Velvet became the most popular K-pop girl group in July, but its euphoria was short-lived as TWICE took the highest position this month, according to a brand reputation analysis by the Korea Reputation Center (KRC).

The Seoul-based entity collected 97,136,705 pieces of data between July 9 and August 10 to evaluate the brand power of the country’s most prominent 30 girl groups.

The KRC compiles related data including media attention, comments on social networking sites, and people’s interests to come up with a brand index of girl groups on a monthly basis.

No. 1 TWICE gained 7,214,998 points, up 1.27 percent from a month ago, comprising 600,440 on the participation index, 2,210,248 on the media activity index, 1,642,656 on the communication index, and 2,761,654 on the community index.

Runner-up BlackPink saw its overall index dip 10.84 percent to 7,122,359 points this month composed of 228,888 on the participation index, 2,932,992 on the media activity index, 1,909,358 on the communication index, and 2,051,095 on the community index. The quartet topped the podium last month.

Third-placed ITZY’s brand index soared 220.36 percent to 7,072,567 points month-to-month as the band scored 611,388 on the participation index, 3,879,192 on the media activity index, 1,381,019 on the communication index, and 1,200,968 on the community index.

Defending champion Red Velvet slid to the fourth slot with 6,552,381 points, down 22 percent from a month before. The group gained 250,376 on the participation index, 2,124,504 on the media activity index, 1,370,628 on the communication index, and 2,806,873 on the community index.

IZ*ONE placed fifth with 6,245,547 points, down 10.83 percent from July by obtaining 580,720 on the participation index, 2,090,760 on the media activity index, 1,107,991 on the communication index, and 2,465,986 on the community index.

KRC CEO Koo Chang-hwan said that the data for August decreased 6.41 percent compared to July.

With regard to TWICE, people frequently used such words as ‘Jihyo, Momo, and love affair.’ The most widely used keywords were ‘love, prepare, and release.’ Up to 72.83 percent of comments on the girl group were positive,” Koo said.

(Editorial Note) This article is provided by the Korea Reputation Center and The Korea News Plus. If there are any issues or if readers have any comments, please contact or 82-2-6956-6698.

 

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