South Korea’s communications service provider will be listed in Seoul
Hahm Partners, one of South Korea’s leading communications service providers, announced on Oct. 18 that it would seek to go public on the country’s stock exchange next year.
Toward that end, the Seoul-based company picked local brokerage Shinhan Securities as a lead manager of the former’s initial public offerings (IPO).
In case the outfit is successfully listed on the Korean stock exchange, it would mark the first case among domestic public relations- and marketing-specific agencies.
Hahm Partners, formerly known as Hahm Shout Doodle, said that it would try to offer innovative services and gun for globalization after going public late next year.
The Korean market lacks a trailblazer, which shells out big bucks for technology-based PR services, according to Hahm Partners.
To expand its market share in Korea where the PR market grows around 5 percent per annum, Hahm Partners said that it would become a leader in the tech-empowered PR and market segment.
“As the digital-native generation comes to the fore here, it becomes more and more significant to take advantage of software in the PR industry,” Hahm Partners founding CEO Hahm Si-won said.
“Through the IPO, we will digitalize the PR services based on relevant technology necessary for data analysis. Then, our customers will be able to get advanced services at affordable prices.”
Founded in the mid-2000s, Hahm Partners has grown to become one of the business bellwethers of the country.
Included in its services are online/offline advertising, marketing automation business, risk management, and strategic consulting on top of PR and marketing.
Recently, the outfit has carried out an integrated business communication campaign designed to come up with tangible results for end customers.