Refurbished stores of Homeplus win the hearts and minds of customers
South Korea’s top-tier discount chain Homeplus announced on March 27 that the outfit’s refurbished stores for the food sector had attracted substantially increased visitors.
In particular, the Seoul-based entity has installed Mega Food Market in its conventional stores so as to offer a wide variety of foods across the county.
As of March 15, 10 most-recently refurbished stores with Mega Food Market saw their first-year food sales jump more than 40 percent from a year before.
Homeplus said that such a successful strategy had been its brainchild coming from the firm’s long efforts to deal with the novel coronavirus during the past few years.
After the virus pandemic spread countrywide, most consumers stopped visiting offline stores due to concerns about infection of the disease.
To grapple with the slump, Homeplus came up with Mega Food Market for the first time in Feb. 2022 at one of its Incheon stores, west of Seoul.
With a slogan of “All tastes of the world are available here,” more than 50 percent of the Incheon store’s shopping space was set for fresh food, instant food, bakery, and meal kits.
Such an approach worked in a handsome way because health-conscious consumers still wanted to purchase food and beverage after checking them in person.
Encouraged by the good responses, Homeplus refurbished a total of 17 stores to include Mega Food Market.
Late this month, the company plans to complete the refurbishment of its Sihwa store, around 40 kilometers south of Seoul.
In addition, the company plans to demonstrate a more advanced concept of Mega Food Market later this year.
“Homeplus Mega Food Market is our futuristic store, which was built from the perspective of customers. It will play a pivotal role in the growth of our offline business,” a Homeplus official said.
“Through continued refurbishment of Mega Food Market, we are determined to become the No. 1 distribution company offering fresh experiences to shoppers every day.”