Korea female football players celebrate after beating Spain during FIFA Women's World Cup Canada 2015. Courtesy of Hyundai Motor

Korean automaker has supported global football event for 20 years

Hyundai Motor said May 29 that it will sponsor the FIFA Women’s World Cup France 2019, which will take place from June 7 through July 7 in Paris, Lyon, Nice, and other French cities.

Specifically, the Seoul-based company will supply 96 vehicles including Santa Fe, Tucson, and Kona as well as carry out special marketing programs to allow fans to predict match results and stats.

The automaker has been the official automotive partner of FIFA World Cup events since 1999 and will continue to sponsor the eighth edition of the Women’s World Cup this year.

Throughout the FIFA Women’s World Cup France 2019, Hyundai Motor has incorporated its long-held support for women’s dignity and equal rights into the ‘true passion’ campaign,” Hyundai Vice President Cho Won-hong said.

We will put more efforts to grow as a company dedicated to strengthening women’s capabilities all around the world.”

True passion” refers to Hyundai’s motto in supporting female athletes. It refers to their inner strength for overcoming various social barriers and challenges, according to Hyundai.

He added that sponsorship of football and its related activities is a key component of Hyundai’s global sponsorship initiatives.

The FIFA Women’s World Cup has been held every four years since 1991. The inaugural event was held in China.

For this time around, the global football event will bring 24 national teams to France.

On top of the host, the remaining 23 teams are from Australia, China, Japan, Korea, Thailand, Cameroon, Nigeria, South Africa, Canada, Jamaica, the United States, Argentina, Brazil, Chile, New Zealand, England, France, Germany, Italy, the Netherlands, Norway, Scotland, Spain, and Sweden.