Hyundai Motor's new US sales chief Randy Parker/Courtesy of Hyundai Motor

Korean automaker brings another veteran to its US unit

Hyundai Motor has named industry veteran Randy Parker as chief of the company’s sales in the United States. He will be in charge of sales and distribution of Hyundai vehicles in the world’s second-largest automotive market.

Parker, who will start on May 30 and report to Hyundai Motor America’s COO Brian Smith, will also oversee the Korean automaker’s seven sales regions.

Randy has built a career on leading teams, working collaboratively with retailers and implementing sales strategies that deliver profitable growth,” COO Smith said.

Hyundai’s product lineup is as compelling as it’s ever been, with sedans, SUVs and alternative powered vehicles that meet and satisfy virtually any customer need. I’m looking forward to Randy joining Hyundai as part of our leadership team, guiding our sales and regional teams and building on the momentum we’ve made so far this year.”

Parker has worked in the automotive industry for longer than three decades. He assumed leadership roles both in Nissan and General Motors in the past.

Most recently, he served as division vice president at Nissan Motor where he took charge of the Japanese carmaker’s global light commercial vehicle business unit in Yokohama.

At Nissan, he was also vice president of Infiniti North America, where he was in charge of the brand’s overall performance in the United States, Canada and Mexico, and previous to that the regional vice president of Nissan USA’s western region,” a Hyundai official said.

Prior to Nissan, he spent nearly 25 years at General Motors working in a variety of sales, marketing and finance roles.”

Parker has a bachelor of science degree from Texas Christian University and attended executive management programs at Penn State University and Harvard Business School.

The appointment is another recruitment of high-profile business veterans to Hyundai Motor America.

Last month, the Seoul-based company named Jose Munoz as its global COO and CEO of Hyundai Motor America.

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The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at or 82-2-6956-6698.