Hyundai Venue/Courtesy of Hyundai Motor

Venue introduced at New York auto show

Hyundai Motor took the wraps off its new entry sports utility vehicle (SUV), named Venue, during the 2019 New York International Auto Show on April 18.

The new model marks the seventh in Hyundai’s SUV lineup, which includes Kona, Kona, Electric, Tucson, Santa Fe, Palisade, and Nexo.

The automaker said that Venue, which is packed with many premium driver safety and convenience technologies, will be built in Korea to hit the U.S. market in the fourth quarter of 2019.

Hyundai Motor did not disclose its price tag, only saying that the model with a 1.6-liter engine is “Hyundai’s most affordable SUV.”

The all-new Venue might be small in size, but it’s big on practicality and personality,” Hyundai Motor America Vice President Mike O’Brien said.

Its bold and unique character sets it apart from other SUVs on the market, offering a unique, entry-level vehicle for those consumers seeking savvy design with an abundance of standard safety, technology, and connectivity features.”

Although affordable, Venue will come with advanced technologies like forward collision-avoidance assist, lane keeping assist, blind-spot collision warning, driver attention warning, and rear cross-traffic warning.

The car will feature an 8-inch display audio touchscreen system and a rear-view monitor.

Hyundai said that the entry-level SUV will be outstanding in fuel economy thanks to the company’s Smartstream Gamma 1.6-liter four-cycling engine.

Based on internal estimates, Hyundai expected that the model will deliver up to 33 miles per gallon. It will be available with 17-inch alloy wheels along with the 15-inch standard wheels.

Hyundai hopes that Venue will boost performances in the world’s second-largest automotive market. Recently, the company’s SUV models fared well including the eight-passenger Palisade.

The Hyundai SUV lineup can be compared with the pieces on a chess board,” Hyundai Executive Vice President Lee Sang-yup said.

Our new Palisade is the King, but we are missing the smaller piece. And that’s where Venue comes in. It may be small, but its unique and bold design sets it apart from the rest of the pack.”

He added, “We can see the Hyundai look in Venue but there is a unique quality that will appeal to individual customer’s tastes and preferences in a way that sets it apart from the other SUVs in our lineup.”


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