Jjapaguri-syndrome-after-success-of-Parasite
Shown above is a video clip created by Nongshim to show the recipe for “Jjapaguri,” an instant noodle dish that got famous after the success of Oscar-winning film “Parasite.” The Seoul-based company uploaded the video with 11 subtitles. Courtesy of Nongshim

Instant noodles gain traction across the country

After the Korean movie “Parasite” swept four trophies at the Oscars this month, an instant noodle dish gets extremely popular both at home and abroad.

The dish, which is called “Jjapaguri,” and was translated as “ram-don” in the film’s English subtitles, wins the hearts and minds of people.

It is a mixture of black bean instant noodles and soup-based ones. Both are churned out by Korea’s representative food company Nongshim.

President Moon Jae-in recently invited Parasite director Bong Joon-ho and a few actors to Cheong Wa Dae to serve the dish to them.

A hotel in Seoul has launched a package of providing the dish and other beverages shown in the movie to guests, which will continue by the end of next month.

The success of Jjapaguri prompted Nongshim to release a YouTube video this month to show its recipes through subtitles in a total of 11 languages.

Included in the tongues are English, German, Spanish, Portuguese, Chinese, Japanese, Vietnamese, Thai, Indonesian, Taiwanese, and Burmese.

Of note is that Nongshim did not create the popular dish. Its recipe was first presented by an Internet user in the late 2000s to gain popularity across the country.

And Parasite helps the unique Korean dish go global.

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