Shown above is a limited-edition offering of KGC red ginseng products for international tourists. Photo courtesy of KGC

Dedicated pouches are also on the offer

Korea Ginseng Corporation (KGC) announced on March 13 that the company had launched a new red ginseng product to meet the rising demand at duty-free shops.

The Korean red ginseng extract product, dubbed “Everytime Royal K-Heritage Edition,” is a limited edition offering with unique designs, including Korea’s traditional culture.

A KGC official said that the new product was tailor-made for tourists or businesspeople, who would be able to consume a packet of the red ginseng box to refresh themselves.

South Korea’s Food and Drug Administration confirmed the benefits of KGC red ginsengs, branded as CheongKwanJang, as they help strengthen immunity and recover from fatigue.

The new offerings are available in South Korea’s duty-free shops in city centers or airports. Dedicated pouches would also be provided.

“As China changes its Covid-19 policies and Japan accepts private trips, the number of tourists in and out of the country is on the rise,” a KGC official said.

“Against this backdrop, we have come up with the limited-edition products. Those visiting Korea would be able to enjoy Korean culture as well as the advantages of our red ginseng products.”

KGC has tapped into the ginseng market longer than 120 years ago to maintain a top position in the global market.

Earlier this year, Euromonitor noted that KGC had been second to none in the world ginseng market for the previous 10 years in a low.

The business tracker said that KGC accounted for 41.9 percent of the market as the only player whose sales surpassed the $1 billion mark.