New Yorkers will be able to test red ginseng products
The Korea Ginseng Corporation (KGC) announced on Sept. 16 that the Seoul-based company had opened Ginseng Museum Cafe in New York this week.
The KGC said that US citizens will be able to experience the benefits of its red ginseng products at Ginseng Museum Cafe located in Manhattan.
The KGC operates South Korea’s most prestigious red ginseng brand, dubbed CheongKwanJang,
Visitors to the cafe can learn how red ginseng products are grown and made through video clips. They can also taste six-year-old CheongKwanJang red ginseng.
After the virus pandemic, Korean red ginseng has gained popularity thanks to its role in enhancing resistance to disease or microbial attacks.
Korea’s red ginseng products won the moniker of “immunity booster.”
The KGC said that its sales of red ginseng products rocketed at home and abroad since early 2020 when the novel coronavirus hit the world.
Its sales through the representative e-commerce platform Amazon jumped three times last year compared to 2019, according to the KGC.
In addition, South Korea’s authorities have recognized the benefits of the country’s red ginseng products.
The Ministry of Food and Drug Safety officially acknowledged its health functionality, and the Korean government has presented red ginseng products to foreign leaders like Queen Elizabeth of the United Kingdom.
“We are glad to open Ginseng Museum Cafe at Manhattan where so many Koreans reside. I hope many US citizens will be able to experience the benefits of Korean red ginseng products,” KGC senior official Kim Nae-soo said.