Courtesy of LG Electronics

Home appliance giant vies to preempt AI competition

The competition heats up among electronics giants to preempt the artificial intelligence (AI)-related markets and Korean players including Samsung and LG also proactively take part.

LG Electronics announced May 17 that the Seoul-based company has developed its own AI chip to better imitate the neural network of the human brain so as to improve the processing of deep learning algorithms.

The home appliance giant said that it will be able to take advantage of the new chip for such products as intelligence robot vacuum cleaners, washing machines, and refrigerators.

“The AI chip incorporates visual intelligence to better recognize and distinguish space, location, objects, and users while voice intelligence accurately recognizes voice and noise characteristics while product intelligence enhances the capabilities of the device by detecting physical and chemical changes in the environment,” an LG official said.

“The chip also makes it possible to implement customized AI services by processing and learning from video and audio data in order to enhance recognition of the user’s emotions and behaviors and the situational context.”

He added that the AI chip’s powerful image processing function corrects distortion caused by wide-angle lenses and generates brighter and clearer images in dark environments.

“We plan to include the new AI chip in future robot vacuum cleaners, washing machines, refrigerators, and even air conditioners,” he said.

“In addition, we will expand the reach of our AI solutions through collaborations with outside companies, universities, and research laboratories.”

LG Electronics chief technology officer I.P. Park said that the new chip will offer an improved experience to its customers.

“Our AI chip is designed to provide optimized AI solutions for future LG products,” he said. “This will further enhance the three key pillars of our AI strategy – evolve, connect and open – and provide customers with an improved experience for a better life.”


Kevin Chung studied literature in Seoul. He is interested in various areas. He can be reached at jumphigher55@aol.com or 82-2-6956-6698.