16 LG products recognized for design excellence
A jury panel comprising 67 design experts have agonized over 6,375 products over the past weeks to decide 66 best ones, which will receive the iF Gold Award.
Among the 66 accolades, Korea’s LG Electronics clinched up to 16. In particular, the company said on March 16 that LG OLED TV, or model E9, received the highest iF Gold Award for outstanding design.
“The use of transparent glass at the bottom with the stand recessed far behind the display creates a more immersive viewing experience that draws the eyes to display,” an LG official said.
“According to the iF judges, LG designed a TV where the screen appeared to ‘float in the air,’ the ultimate objective of every TV designer.”
Also included in the award recipients’ list were LG Signature OLED TV R, 8K OLED TV, OLED TV and Transparent OLED Signage.
LG Electronics Vice President Noh Chang-ho, who is in charge of the Seoul-based company’s corporate design division, expressed his commitments to meeting the needs of end users.
“Great design is being able to anticipate the needs of our customers,” Noh said in a statement. “At LG, we will continue to introduce designs that exceed consumers’ expectations.”
LG Electronics is one of flagship affiliates of the LG Group, Korea’s fourth-largest conglomerate. Samsung, Hyundai Motor and SK groups are the three, which are bigger than LG in terms of annual sales.
Over the past 65 years, companies have tried to secure the prestigious iF label for design. The iF Design Award is regarded as one of the top three design awards in the world.
The other two are the Red Dot Design Award and IDEA, which is short for the International Design Excellence Award.
The iF International Forum Design GmbH, which is headquartered in Germany’s Hanover, confers the renowned award.