SIGNATURE OLED TV R/Courtesy of LG Electronics

Two flagship products stand out

LG Electronics has won Red Dot awards for 29 products, the Seoul-based info-tech giant said on March 27. LG noted that its SIGNATURE OLED TV R and SIGNATURE bottom-freezer refrigerator got best of the best awards.

Red Dot judges praised the former, the world’s first rollable TV, calling it “a product offering new usage scenarios.” Regarding the latter, they said that its functionality, design, and ease-of-use achieved “impressive harmony.”

On top of the two, 27 other LG products including many OLED TVs were recognized in the product design category of the annual design award, LG officials said.

The Red Dot program is one of the most prestigious accolades for design. More than 5,000 submissions from 55 countries competed this year to win the prestigious accolades.

Vice President Noh Chang-ho, who leads the firm’s corporate design division, said that the company will remain committed to innovation to meet the demands of end customers.

Being recognized by Red Dot is a tremendous honor and reaffirm our belief that great design can drive category leadership,” Noh said.

We will continue to push the industry forward by delivering design innovation to our customers and showcasing what’s possible for the future.”

LG Electronics is the iconic subsidiary of LG Group, the fourth-largest conglomerate in Asia’s fourth-largest economy.

Back-to-back awards

SIGNATURE OLED TV R and SIGNATURE bottom-freezer refrigerator also earned honors at the iF Design Award 2019 last month.

Jury panel comprising 67 design experts have agonized over a total of 6,375 products over a few weeks to decide 66 best ones to receive the iF Gold Award.

Among the 66 accolades, LG Electronics garnered up to 16, including the two flagship products.

The Red Dot Design Award and the iF Design Award are regarded as two of the top three design awards in the world. The other is IDEA, which is brief for the International Design Excellence Award.


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