Listening-to-voice-of-customers
NH Investment & Securities has started large-scale surveys to listen to voice of customers. Photo courtesy of NH Investment & Securities

Brokerage house carries out customer surveys

NH Investment & Securities will listen to the voice of customers over the next five weeks to increase its customer services by offering optimal services.

The Seoul-based brokerage said on April 16 that it will start the five-week survey on more than 37,000 customers across the country.

NH will ask customers whether its wealth management team provided proper values to its clients.

After finishing the surveys, NH is poised to offer tailor-made services to its clients.

The outfit also plans to carry out large-scale surveys every six months down the road.

NH Investment CEO Jeong Young-chae said in his New Year Address in January that the company should put first customers.

The new surveys will enable us to approach one step to our customers,” Jeong said in a statement.

NH Securities was launched in 2006 when Sejong Securities was incorporated into the National Agricultural Cooperate Federation, otherwise known as Nonghyup.

CEO Jeong is leading the outfit, whose largest shareholder is NH Financial Group. Its stake is 76.09 percent.