MakeIt-Korea-ETF-Trend’s-new investment-platform
MakeIt CEO Park Soo-in, left, and officials pose with ALAP, an all-in-one investment platform, at the company’s office in Seoul. Photo courtesy of MakeIt

ALAP will come to town late this month

Olaf attracted so many viewers across the world as an animate snowman in the U.S. blockbuster movie Frozen, which was produced by Walt Disney back in 2013.

Similarly pronounced, ALAP strives to draw investors in Korea at a time when a mounting number of people jump into the stock market in response to the decreasing interest rates.

MakeIt, which operates the Korea ETF Trend brand, said on Sept. 14 that it will launch ALAP late this month as an all-around investment platform.

Short for All Life Asset Platform, ALAP will enable folks to trade shares on the back of recommended investment strategies and get financial education simultaneously.

The Seoul-based entity noted that Samsung Electronics’ latest tablet PC, the Galaxy S7, will be used to launch ALAP.

Toward that end, MakeIt teamed up with a few domestic brokerage houses this July, including E-BEST Investment & Securities and Yuanta Securities.

MakeIt expects that ALAP would help financial companies, which languish because they cannot have face-to-face meetings with clients after the virus outbreak this year.

COVID-19 prompted the country’s central bank to slash its benchmark interest rate to a record-low 0.5 percent this year. The low key rate and the plunging share prices encouraged an increasing number of people to enter the stock market.

Against this backdrop, investors show great interest in ALAP even before it hit shelves _ pre-orders of the all-in-one platform already surpassed MakeIt’s expectation.

MakeIt plans to prepare more devices to meet the high demand, according to its founding CEO Park Soo-in.

Fin-tech companies like MakeIt can deal with the problem of asynchronous information for retail investors. We will put forth efforts to improve the financial industry,” Park said.

Shin Dong-jun, a MakeIt researcher who took charge of the development of ALAP, noted that ALAP will hit the global markets in the foreseeable future.

We will combine financial content, entertainment, game, and education based on such technology as augmented reality, virtual reality, and voice recognition,” Shin said.

With the upgraded version, we plan to tap into the offshore markets in a couple of years. To do this, we are currently working on our business and technology infrastructure.”