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Merck plans to demonstrate new technologies and applications at the CES 2023 in Las Vegas early next year. In particular, its senior executive will discuss the metaverse with experts and people during the tech fair. Photo courtesy of Merck

Tech giant vies to share insights on the future of electronics in Las Vegas

Merck announced of late that it would show off its new technologies and applications during the upcoming Consumer Electronics Show (CES) 2023 in Las Vegas.,.

In particular, the company is scheduled to host several “Tech Talks” with senior executives during the technology fair, which will take place between Jan. 5 and Jan. 8.

Throughout the annual event, Merck said that the German tech giant would share its insights along with industry experts and partners.

On Jan. 7, Kai Beckmann, member of the Executive Board of Merck and CEO Electronics, will be part of the show.

He will take part in Merck’s first Consumer Technology Association sponsored panel discussion, “The Metaverse is Here to Stay,” between 3:00 and 3:40 p.m.

Beckmann will join other industry thought leaders to discuss how they expect the metaverse to impact their business and how Merck’s materials are essential to realizing truly immersive augmented and virtual reality hardware.

Composed of the prefix “meta,” which means beyond, and the stem “verse,” which refers to the universe, the metaverse is about the world’s rising interest in a virtual space and its influence on an actual world.

It first appeared in the 1992 science fiction novel named “Snow Crash,” which was authored by Neal Stephenson.

In the novel, human avatars interact with each other and software agents in a three-dimensional virtual space, or “metaverse.”

A mounting number of corporations and organizations are working on the metaverse, which is expected to become a new business norm in the not-so-distant future.

This is not the first time for Merck to try to spearhead the business sector’s adoption of futuristic concepts.

In 2021, Merck announced plans to invest more than 3 billion euros in innovation and capacities of its Electronics business by mid-decade.

The company will enable capacity expansion and new technology and materials innovations to capitalize on the growth opportunities driven by mega-trends such as AI, Big Data, IoT, 5G, and more.

In January 2022, as part of its Level Up program, the company announced a new $ 28 million factory in the greater Phoenix, Arizona area, bolstering the company’s ability to capture and grow its gas and chemical delivery systems business in North America.

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The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at voc200@gmail.com or 82-2-6956-6698.