Mirae Asset office in Seoul/Courtesy of Mirae Asset

Korean asset management firm reigns in reputation analysis

Mirae Asset Global Investments was named the top asset management company of Korea for February, according to the Korea Reputation Center (KRC) on February 18.

The Seoul-based institution collected 27.26 million pieces of data between January 16 and February 17 to evaluate the brand power of the country’s most prominent asset management firms.

The KRC compiles related data, including media attention, comments on social networking sites, and people’s interests to come up with a brand index of companies every month.

Mirae Asset acquired 2.29 million points, up 30.13 percent from a month ago, to return to the highest position by dethroning reigning champion Meritz Asset Management.

Mirae Asset topped the podium last December, but Meritz nudged past Mirae Asset last month.

Meritz slid to the second slot with 2.22 million points, down 13.63 percent month-on-month.

IGIS Asset Management came at the third spot with 1.88 million points, up 48.6 percent from January.