Missha-launches-non-face-to-face-‘Beauty-Talk’-service
Able C&C employees demonstrate the Beauty Chat service at the firm’s store in Seoul. The company launched the online counseling offering with its beauty experts this month. Photo courtesy of Able C&C

Korean cosmetics company comes up with online chatting service in virus era

Able C&C, which operates the Missha brand, has recently come up with a beauty counseling service, dubbed “Beauty Talk,” to meet the customer needs amid the virus outbreak.

Through the non-face-to-face online offering, the company’s beauty experts will offer advice and recommendations as health-conscious people are reluctant to visit offline stores due to COVID-19.

The Beauty Talk service is incorporated into the mobile application of NUNC, Able C&C’s multi-brand shop, where folks can have online chats with beauty experts one-on-one.

Able C&C expected that Beauty Talk will beef up the Seoul-based outfit’s online-to-offline (O2O) platform down the road.

O2O commerce refers to a trendy business model geared toward drawing clients from online channels to make purchases in physical stores.

After going through a beta service, Able C&C plans to embark on Beauty Chat in a full-fledged manner during the first quarter of next year.

“Based on Beauty Talk, customers will be able to talk with our beauty experts at any time and any place,” said Kim Seon-min, chief digital transformation officer of Able C&C.

“It would become one of the best solutions to skin and cosmetics issues in the era of the novel coronavirus.”

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