Able C&C brand wins hearts of Korean consumers
Able C&C, Korea’s top-tier cosmetics company, recently said that its Missha brand had topped the country’s markets in a total of three segments _ essence, water essence, and BB cream.
Kantar Worldpanel surveyed a total of 9,700 Korean women aged between 15 and 65 to check their purchase of cosmetic products over the past year via online and offline outlets.
Missha beat its competitors in the essence market as 711,552 snapped up Missha products. Came in at second was AHC, which recorded 561,261.
In the water essence and BB cream sectors, the purchase of Missha products amounted to 453,905 and 565,605, respectively, to top the podium.
Able C&C said that its success was attributable to the balanced portfolio of its conventional products and new ones.
The Seoul-based company has boasted of its best-selling trio in the above-mentioned three areas _ purple ampoule, The First Treatment Essence, and M Perfect BB Cream.
In addition, the outfit said that its recent items are also winning the hearts and minds of end consumers _ Bee Pollen Renew Ampouler, Artemisia Treatment Essence, and Cho Bo Yang BB Cream.
The firm’s Chief Marketing Officer Lee Jun-sung said that it will double efforts to meet the consumer needs in a tailor-made way.
“The survey amply demonstrates that Missha is a powerhouse in the basic makeup products,” Lee said. “We will continue to make efforts to offer high-quality products at reasonable prices.”