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Foldable smartphones enable people to deal with various tasks in an unprecedented way. Photo courtesy of Samsung Electronics

Demand from enterprise customers more than doubles

Samsung Electronics announced on Nov. 29 that the number of Galaxy Z Fold and Galaxy Z Flip smartphones sold for enterprise use had more than doubled over the past year.

From January to October 2022, Samsung said that the number of foldable smartphones Samsung contracted to enterprise customers had jumped 105 percent compared to the same period in 2021.1

With foldable smartphone shipments expected to reach 16 million units worldwide, the form factor is rapidly becoming mainstream, and shipments are expected to grow to 26 million units in 2023, according to Samsung.

The ease of multitasking on a large screen, and the powerful app optimizations for foldable devices, are helping drive adoption among enterprise users, Samsung noted.

As more and more companies shift toward work-from-anywhere policies, they are looking to technology for new ways to maximize productivity.

Foldables have particularly attracted the financial services industry, where 74 percent of a sample group of financial advisors say staying connected via mobile apps is important or critical.

“Samsung Galaxy foldable smartphones were created to open up opportunities for new ways to work and explore creativity,” Samsung Executive Vice President KC Choi said in a statement.

“This rapid growth in investment demonstrates our enterprise customers’ need for meaningful innovations to enhance workforce productivity.”

Samsung said that these experiences had been popular across many sectors of businesses and industries. In the current market, competition is fierce, especially in the financial services sector.

Professionals need the best tools to help them maintain consistency and routine, even while working remotely.

Samsung pointed out that these prompted them to find better technologies like foldable phones supporting complex workflows.

Samsung is the world’s largest manufacturer of smartphones, memory chips, and flat-panel displays.

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The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at voc200@gmail.com or 82-2-6956-6698.