Galaxy A80/Courtesy of Samsung Electronics

Samsung unveils new mid-range smartphone

On April 10, Samsung Electronics took the wraps off the new Galaxy A80, a smartphone that the company says offers various compelling innovations for end users.

Included in the fancy functionalities are a full-screen display, an intelligent battery, and the company’s first revolutionary rotating camera.

“Consumers are at the center of everything we do, and they search for devices personalized to their specific lifestyle. Armed with our expertise, global capabilities, and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” Samsung mobile chief Koh Dong-jin said.

“The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

The world’s largest maker of smartphones said that the ‘era of live’ comes after the ‘era of the selfie’ as a mounting number of people use their smartphones to share live interactions like capturing spontaneous photos and streaming live videos.

The-Seoul based company said that its first rotating camera-embedded Galaxy A80 will allow people to seamlessly capture the world around them.

“When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate,” a Samsung official said.

“The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to sacrifice on quality.”

The gadget is also equipped with 6.7-inch Super AMOLED screen and 3,700mAh battery. The intelligent battery learns people’s daily routine and app usage patterns to optimize power consumption of the phone, the Samsung official said.

The Galaxy A series is a line of mid-range smartphones of Samsung. The models are basically similar to the electronics giant’s Galaxy S series, but they typically come with lower specifications and features.

Samsung also comes up with the Galaxy J series targeting the entry-level market.

 

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