New-videoconferencing-platform-for-MICE-comes-to-town
Shown above is a patent of Kinterch for its unique technology. The Seoul-based start-up has developed an all-in-one videoconferencing software for the MIC industries, dubbed Pexpo. Photo courtesy of Kinterch

Kinterch targets Asian markets in COVID-19 era

In the face of the COVID-19 pandemic throughout this year, people across the world have found out a new way of communicating and socializing _ through videoconferencing software like Zoom.

The novel coronavirus particularly wreaked havoc on the market of meetings, incentive trips, conventions, and exhibitions, otherwise known as the MICE sectors.

However, observers pointed out that general-purpose solutions like Zoom were not good enough for MICE sector workers to substitute face-to-face communications, which led to the struggle of the industry in 2020.

Against this backdrop, a South Korean company has developed a unique software _ a videoconferencing platform dedicated to the MICE industries, dubbed Pexpo.

Seoul-based start-up Kinterch made Pexpo, short for paperless exposition, which is designed to enable meetings and events without having to hold face-to-face communications.

“Due to the virus pandemic, tourists or buyers cannot pay a visit to Korea. Hence, Korean firms took advantage of videoconferencing programs to have online meetings,” Kinterch’s founding CEO Leslie Park said.

“In this climate, we developed Pexpo to allow event organizers to gather participants, register, and match them to sellers. In a nutshell, Pexpo is an all-in-one solution for the MICE industries.”

In recognition of Pexpo’s rich upside potential, Korea Trade-Investment Promotion Agency (KOTRA) opted to adopt the program to host its event of sharing globalization strategies for Korean exporters in this December.

The agency is a state-run public corporation.

Along the same line, the Korea Venture Investment Corporation has recently decided to channel funds to Kinterch, according to Park.

The investment corporation is an exclusive government-backed fund that works for the improvement of the country’s venture capital and private equity fund industry.

Park said that Kinterch had garnered a patent for its unique technology of enabling MICE-specific all-around videoconferencing software.

“Based on our experiences with such institutes as KOTRA and our patents, we will tap into Asian markets, including Singapore, Vietnam, and India,” he said.