Popularity-of-‘Parasite’-beats-coronavirus-threat
The character played by actress Cho Yeo-jeong eats an instant noodle dish called Jjapaguri in the Oscar-winning movie “Parasite.” South Korea’s Nongshim, which makes two ingredients of the dish, said Thursday that the movie boosted its global sales in February. Photo courtesy of CJ ENM

The popularity of Oscar-winning film “Parasite” seems to beat the virus threat as a noodle dish featured in the movie, called Jjapaguri, continues to draw consumers from across the world.

As the instant dish, which was translated as “ram-don” in the English subtitles of the film, is in high demand, the sales of its ingredients more than doubled in February, according to their maker Nongshim on Thursday.

In early February, Parasite won four honors at the Academy Award, including Directing and Best Picture. After that, many things related to the film, just like Jjapaguri, gained international attention.

Jjapaguri is a mixture of Jjapaghetti black bean instant noodles and soup-based Neoguri instant noodles. Nongshim said that the global sales of Jjapaghetti amounted to $1.5 million last month compared to $680,000 a year before.

In particular, the product won the hearts of people in the United States where consumers spent $700,000 to purchase it in February alone.

Nongshim plans to meet the rising U.S. demand by increasing production at its Los Angeles factory.

China, where the COVID-19 outbreak started last December, came in at second with $220,000 followed by Australia with $190,000, Japan with $100,000, and Vietnam with $70,000.

The overall sales of Jjapaghetti are expected to top $150 million in 2020 in South Korea and overseas.

But it remains to be seen whether or not the Nongshim products would keep selling well amid the fast-spreading virus outbreak outside of Asia this month.

For Nongshim, the success of Jjapaguri is a windfall as it is not the firm’s brainchild. The Seoul-based company did not spend a penny to show the Jjapaguri-eating scene at the film, either, because it was not an advertisement.

 

This article is provided by UPI News Korea. _ ED.