Korean tech giant remains atop the table
Many Japanese companies still flex their muscles, and lots of Chinese start-ups chalk up ultra-fast growth. As far as brand power is concerned, however, Korea’s Samsung Electronics still reign in Asia.
On June 12, Campaign Asia-Pacific announced “Asia’s Top 1000 Brands” annual online survey where Samsung is this year’s best brand in Asia for the eight straight years
The ranking, which compiles views from across 15 major product categories, including automotive, retail, food & beverage, and consumer electronics, offers an authoritative measure of brand value.
Samsung became No. 1 in six categories, including the most mobile-friendly brand, the strongest local brand, and the brand with the values that best align with those of respondents.
The Seoul-based outfit is the world’s largest manufacturers of smartphones, memory chips, and flat-panel displays.
“This year’s Top 1000 Brands survey also saw Samsung coming out top in the mobile phone, TV manufacturer and smart home technology categories,” a Samsung official said.
The study researches consumer attitudes in a total of 14 markets across Asia. In order to ensure an accurate presentation, the survey targets age, gender, and monthly household income for a balanced survey landscape.
The 14 markets are Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, Korea, Taiwan, Thailand, and Vietnam.
The survey took place between March 13 and April 10 this year to survey 400 respondents in each market. In the three biggest markets of Japan, India, and China, the number of participants was 800.
Last October, Interbrand said that Samsung’s brand value is $59.9 billion, up 6.5 percent from a year ago, the sixth-highest rank in the world.