Hubert H. Lee will join Samsung Electronics as executive vice president, and head of it’s the company’s mobile experience design team.

Design guru will head mobile experience design team

South Korea’s Samsung Electronics announced on Dec. 30 that the outfit had appointed Hubert H. Lee as executive vice president and head of its mobile experience design team.

Having previously worked as Chief Design Officer of Mercedes-Benz China, Lee brings more than two decades of design and leadership experience to Samsung, according to the tech company.

Samsung said that Lee was credited with leading many design projects and received multiple awards for his outstanding leadership of Mercedes-Benz’s design teams in the United States and China.

At Samsung, Lee will lead the MX Design Team, which is responsible for creating Galaxy products like S Series, Z Series, Galaxy Tab, Galaxy Watch, and more.

The Seoul-based tech giant expects that his unique and visionary perspective will help shape the look and feel of Galaxy, building on the distinct design ethos that users know and love.

“Samsung is known for building some of the world’s most beautiful products with designs that have transformed the mobile industry,” Hubert H. Lee said in a statement.

“I am excited to join a company that is on the bleeding edge of mobile innovation and lead the team responsible for creating new mobile experiences through the art of design.”

Samsung is the world’s largest manufacturer of memory chips and smartphones. The tech giant is headed by Chairman Lee Jae-yong, the third-generation tycoon as the grandson of Samsung founder Lee Byung-chull.

The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at or 82-2-6956-6698.