Shown above is the Galaxy Z Flip4 Maison Margiela Edition of Samsung Electronics. For the product, the two corporations have cooperated. Photo courtesy of Samsung Electronics

Rule-breaking collaboration is eyed

Samsung Electronics announced on Nov. 9 that it had joined hands with Parisian Haute Couture house Maison Margiela to create the subversive Galaxy Z Flip4 Maison Margiela Edition.

In the spirit of non-conformity, Samsung said that it and Maison Margiela had come together to reimagine the design of the newest member of the Galaxy family.

Combining cutting-edge technology with haute couture, this limited-edition Galaxy Z Flip4 was created for those who want to celebrate their individuality, according to Samsung.

“Samsung has always been committed to openness, breaking barriers and engineering the impossible, which has led to the creation of its very first foldable smartphone,” a Samsung official said.

“This ethos marries perfectly with Maison Margiela’s design philosophy, rooted in defiance, subversion, and rejection of convention.”

The two corporations have staged a meeting of minds to showcase a Galaxy Z Flip4 unlike any other. Every element of this special edition focuses on Margiela’s originality and values — inside and out — highlighting the authentic core and substance of the brand.

Samsung noted that the box was a work of art in itself, playing with the house’s revisited idea of inversion and exposing the rough surface of the inner pulp material to provide a packaging design that had never been seen before.

“Samsung and Maison Margiela both believe in breaking with convention and allowing people to celebrate their individuality, and this is no exception,” Samsung Executive Vice President Stephanie Choi said.

“With this collaboration, which combines groundbreaking technology and a unique design, we want you to be able to express your true authentic selves and celebrate what makes you unique.”