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Samsung smart TV/Courtesy of Samsung

People can see iTunes movies on smart TV

In business, there are no permanent friends, no permanent enemies. There are only permanent interests – that would be the case for Samsung, which cooperates with Apple in smart TV. Both are ferocious rivals in the smartphone markets.

Samsung Electronics said May 14 that the Seoul-based company integrates Apple TV on its smart TV platform for the first time in the world. All 2019 Samsung smart TVs will feature the all-new Apple TV app and offer AirPlay 2 support.

Customers of some 2018 models with a firmware update will also be able to enjoy the services including Apple TV channels and iTunes movies.

For the last decade, Samsung has been at the forefront of offering the broadest selection of content available to customers on our smart TV platform,” Samsung Executive Vice President Lee Woo-jin said.

As the first TV manufacturer to integrate the Apple TV app on a smart TV platform, Samsung continues to offer our customers incredible value and access to the Apple TV app experience on the largest screens available today.”

A Samsung official said that its customers will be able to savor the services easily.

Fully integrated into Samsung’s smart TV platform, users can simply select the Apple TV app icon to access all of their iTunes movies and TV show purchases and browse more than 100,000 iTunes movies and TV shows to buy or rent in pristine picture quality,” the official said.

Customers around the world can also subscribe to Apple TV channels within the Apple TV app and watch on demand directly in the app.”

He also noted that with AirPlay 2-enabled Samsung smart TVs, clients can play videos and other content from their Apple devices including iPhone and iPad to their Samsung smart TV.

Samsung is the world’s largest makers of memory chips, smartphones, and TV sets. It is the biggest company in Korea and is a flagship unit of Samsung Group, the top conglomerate in Asia’s No. 4 economy.