A drone is flying in an Irish city of Oranmore. Samsung Electronics has launched a drone delivery service in the city this week through a partnership with Irish startup Manna. Photo courtesy of Samsung Electronics

Drone will deliver smartphones to Irish customers

Samsung Electronics has launched a drone delivery service in Ireland at a time when a mounting number of customers prefer an end-to-end contact-less experience amid the virus pandemic.

The company started delivering its smartphones and digital gadgets to customers, who make an online order in an Irish city of Oranmore, about 200 kilometers west of Dublin.

For the service, which Samsung says takes less than three minutes, the company teamed up with Irish startup Manna Drone Delivery.

“We plan to expand the service across Ireland. But we have no plan to offer the service outside of Ireland for now,” a Samsung spokesman said.

Available through the service is the latest range of Galaxy devices, including the S21 Ultra, the Galaxy Buds Pro, the Galaxy Tab S7, the Galaxy Watch 3, and Galaxy A series smartphones.

“To be able to deliver our products to our customers within three minutes of leaving the dispatch center is a brilliant example of innovation in motion,” Samsung’s Irish online business chief Eamonn Grant said.

“Superior customer experience is at the heart of what we do, and with this new service, we are embracing what we believe will be the future of retail.”

Manna CTO Alan Hicks said that the partnership with Samsung marks the first of its kind in the world.

“To date, we have been working with Tesco and local businesses to deliver grocery, hot food, books, and pharmacy items, to people in the area,” he said. “We recognize that the potential for the application of drone delivery is enormous.”

Samsung is not the first company to experiment with drone delivery. For example, Amazon, Walmart, and UPS have piloted the service after getting government approval in the United States.