Tech giant will come up with end-to-end car solutions
Samsung Electronics announced on Sept. 4 that the South Korean tech giant would tap into the automotive market by coming up with end-to-end car solutions.
Samsung Electronics, the world’s largest memory chipmaker, disclosed its plan to show off a holistic range of automotive solutions for connected mobility during the IAA Mobility 2023 this week in Munich.
Toward that end, the Seoul-based company noted that it would cooperate with its sister corporations, Samsung SDI and Samsung Display.
Along with the two firms, Samsung Electronics said that it would revolutionize the automotive industry with technical prowess in memory, system LSI, foundry, and LED technologies.
The company said that the unification would solidify its leading position as an all-encompassing mobility solutions provider.
“IAA MOBILITY 2023 serves as an unparalleled platform for us to demonstrate the collective strength and commitment of our individual businesses, built to revolutionize the automotive industry through our expansive suite of semiconductor technologies,” Samsung Electronics President Dermot Ryan said.
“Our shared vision is to collaboratively craft safer, more sustainable, and profoundly interconnected automotive experiences for customers and communities worldwide.”
As future vehicles demand advanced computing and storage capabilities, Samsung Electronics said that its proven memory technologies would accelerate data-driven mobility.
The company also said that it would display advanced and highly customizable LED lighting solutions ideal for electric and autonomous vehicles.
Samsung Display would demonstrate its edge in OLED for next-generation automobile applications, while Samsung SDI would showcase futuristic battery solutions for electric cars.
“Samsung Electronics has been regarded as a leader in the electronics and semiconductor business. But in an era of convergence, traditional barriers among industries are blurring fast,” Daelim University automotive professor Kim Pil-soo said.
“To remain ahead of the pack, Samsung and its sister corporations have no choice but to wade into the automotive industry, which is expected to grow at a fast pace.”
