Shown above is the game portal launched by Samsung Electronics, which targets such advanced markets as the United States, the United Kingdom, France, and Germany. Photo courtesy of Samsung Electronics

Tech giant launching game portal

South Korea’s Samsung Electronics opened a game portal on July 10, targeting American and European markets, including the United States, the United Kingdom, Germany, France, and Brazil.

The Seoul-based tech giant noted that the game portal was a one-stop online store for gamers geared toward increasing the convenience of browsing and purchasing products.

Available at the portal are Galaxy smartphones optimized for mobile gaming, high-end batteries, QLED TVs, and curved OLED monitors necessary for an immersive gaming experience.

The new portal also provides customers with various gaming-related content in one place, including news articles, customized to their preferences and experiences, according to Samsung.

The game portal is in line with the customer trends where cross-platform gamers use more than one device to play, spending 16 hours a week gaming and eight hours a week watching gaming-related video content.

Such trends were found by global consultancy Accenture in its 2021 study related to global gaming industries and gamers.

“Gaming has become an important part of consumers’ lifestyle, not just entertainment, especially for Millennials and Gen Z,” Samsung Executive Vice President Evelyn Kim said in a statement.

“We will implement various initiatives to provide customers with a superior gaming experience, from purchase to use, by providing an environment that makes it enjoyable and easy to purchase gaming-related products.”

Gen Z refers to the current generation of young people. The Pew Research Center noted that Gen Z consisted of people born between 1997 and 2012.

Samsung said that the gaming industry was one of the few sectors, which continued to grow.

Industry tracker Fortune Business Insights expected that the global game market would grow from $250 billion in 2022 to $282 billion this year and more than $660 billion in 2030.

The share price of Samsung Electronics went down 0.57 percent on July 10 on the South Korean stock exchange.

Hillary Lee studied literature in Seoul. Lee has big interests on various topics including IT, BT, business and finance. Lee can be reached at or 82-2-6956-6698.