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Shown above is a poster of Samsung Electronics’ Galaxy Unpacked event scheduled for Feb. 1. The company will unveil its Galaxy S23 smartphone in San Francisco by holding a full-scale offline event for the first time in three years. Photo courtesy of Samsung Electronics

Galaxy S23 will be disclosed in San Francisco

South Korea’s Samsung Electronics announced on Jan. 11 that it would take the wraps off its Galaxy S23 series smartphone on Feb. 1 in the United States.

The Seoul-based company plans to hold an in-person Galaxy Unpacked event in San Francisco for the first time in three years as the novel coronavirus came under control.

Samsung hosted Galaxy Unpacked events twice a year through 2019, but the world’s largest smartphone manufacturer had to hold only online events in 2020 and 2021 due to the virus pandemic.

Next month’s full-scale event will be live-streamed online on Samsung’s newsroom and YouTube channel.

The tech giant did not disclose the specifications of the new smartphone, but the teaser of the Feb. 1 event showed the rear camera and flash with the green spotlight.

This prompts observers to predict that the new Samsung phone will come with advanced features in cameras with a high resolution.

In unveiling the Galaxy S23 series, Samsung would have to deal with the weak demand for handheld gadgets over the past several months.

“As people spend less time at home compared to 2020 and 2021, they are reluctant to spend money to purchase digital gizmos,” Korean business consultancy Leaders Index CEO Park Ju-gun said.

“To grapple with the situation, Samsung Electronics would have to come up with new features to win the hearts and minds of consumers. Let’s see if the Galaxy S23 series has those.”

It remains to be seen whether Samsung will freeze the price of its new smartphones once again, just as the company did for the previous edition of the Galaxy S22 series last year.

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Hillary Lee studied literature in Seoul. Lee has big interests on various topics including IT, BT, business and finance. Lee can be reached at homin30@hanmail.net or 82-2-6956-6698.