The past Christmas business is over for Apple is significantly worse than expected. The iPhone group lowered the sales forecast for the past three months to $ 84 billion, while previously 89 to 93 billion expected. Experts were previously assumed to be 91.3 billion dollars.
For investors, the news made shocked faces. In after-hours trading, the share price plummeted from Apple on Wednesday temporarily by more than eight percent.
The correction is going back, especially to the poorer sales of the iPhone in China, – said CEO Tim Cook in a statement. Apple have underestimated the economic downturn in the market.
But also in some developed markets, not so many users had switched to new iPhones as I thought, said Apple, without naming the countries. The Christmas quarter is traditionally the most important for Apple. The group presented in these three months multiple records in turnover and profit.
In the past Christmas business alarm signals began to increase, however. The media and analysts reported that production cuts to the iPhone. At the same time, Apple had brought out even more expensive new models of its Smartphones. The group had already announced, from the Christmas quarter, not a piece of devices sold in numbers to publish more.