The slogan “” on the back of the pants of athletes has Schmalkalden and the Thuringian Landkreis-Meiningen, Germany registered a public complaint by the German advertising Council. The sponsorship logo on the Jersey, pants of the football Bundesliga club VfB 91 Suhl course across the buttocks of the game and part of steering the attention is on that body, informed the self-regulatory body of the advertising industry in Berlin on Wednesday. Thus, women would be reduced to her Appearance and sexualisation of the athletes favored or at least tolerated.

Criticized lettering

The Argument of the responsible district administrator, the advertisement was funny, meant, had not convinced the advertising Council. Advertising should not be ambiguous, but not disparage. Three other companies that designed parts of your Ads with female Buttocks, were also criticised by the advertising Council. Overall, the advertising Council said last year, 16 public complaints due to the violation of the code of advertising.

An Overview of the basic rules of the advertising Council, you can find here.


Sam Yoon has many years of experiences in journalism. He has covered such areas as information technology, science, sports and politics. Yoon can be reached at 82-2-6956-6698.