Starbucks Korea store in Seoul/Courtesy of Starbucks Korea

Starbucks CEO fails to get enough support compared to rivals

This is the first of a series comparing companies in the same business based on JobPlanet data. _ ED.

Starbucks is one of the most coveted companies in the world as many want to work for the world’s largest coffee house chain. But things seem to be different in Korea.

Starbucks fares well in Korea as its sales topped 1.5 trillion won last year, up 20.5 percent from 2017, for operating profit of 142.9 billion won, up 24.9 percent from a year before.

The number of Starbucks stores amounted to 1,280 as of the end of this March, an exploit achieved in two decades in Korea after its launch in 1997.

Yet, its employees appear not to be happy according to JobPlanet, a domestic online platform that provides job seekers with various information about salaries, welfare, and culture of companies.

Current or former employees grade companies here at the popular online platform as well as their chief executives.

A total of 1,714 reviewed Starbucks Coffee Korea to give an average of 3.3 points out of 5 points. Only 52 percent recommended job applicants to work for the brand, while 61 percent supported its CEO.

The report card is not good enough compared to its smaller rivals like Ediya, Coffee Bean, Hollys, and A Twosome Place.

Out of the four Starbucks competitors, only Coffee Bean chalked up worse records than Starbucks.

For example, up to 77 percent of Ediya employees supported their CEOs and the figures were 68 percent for Hollys, and 66 percent for a Twosome Place compared to 28 percent for Coffee Bean.

Earlier this year, Starbucks named David Song as its new CEO to replace Lee Seok-koo, who led the outfit during the past 11 years.

President Moon Chang-ki takes charge of Ediya while Coffee Bean is headed by President Park Sang-bae.

In terms of growth potential, however, Starbucks is next to none as 40 percent of its employees recognized the firm’s bright prospect.

The rates were 31 percent for Ediya, 27 percent for a Twosome Place, 22 percent for Hollys, and 6 percent for Coffee Bean.

The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at voc200@gmail.com or 82-2-6956-6698.