The exit of the media company Sky hits the sport of Cycling with such a force as a driver in a crash on the finishing straight at 70 km/h. What are the exact consequences of an accident, is now to estimate difficult. To very Sky has dominated the sport of Cycling in the past decade – Positive and Negative. And to the success of a Cycling team depends on the Sponsor.
On Wednesday morning, the Sky announced by notice of its withdrawal from the sport of Cycling. Sky is not only a Sponsor, but also the owner of the eponymous team, which has dominated the sport of Cycling in the past few years, like no other in its history: In six of the past seven years, a Sky rider has won the Tour de France, four times the winner Chris Froome said.
Sky has announced that 2019 will be the final year of its involvement in cycling, drawing to a close an association spanning more than a decade of unprecedented success.
Read more: https://t.co/iONsk8g8Lj pic.twitter.com/k5SXjrptjT
— Team Sky (@TeamSky) 12. December 2018,
The drivers should have to learn on Tuesday night at the dinner of the retreat. The Team is currently in training camp in Mallorca and preparing for the new season, the last in the current constellation.
What a journey it has been! Thank you Sky
Let’s make 2019 the best year yet pic.twitter.com/SwaoBKknAm
— Chris Froome (@Chris froome) 12. December 2018,
About the reasons for that is a lot of speculation. In the official announcement, the company intends to open a new Chapter in its development. “We will shift our focus to other initiatives,” said CEO Jeremy Darroch. Presumably, the decision depends on the Acquisition of Sky by the US company Comcast in the fall. The decisions now other and for the sport of Cycling is no money budgeted.
In ten years of Cycling Power
the Sky was started ten years ago in the sport of Cycling. The goal: to win For the first Time with a British rider in the Tour de France. The company invested a total of a three-digit million sum, and within a few years the most successful Team of the sport. As of 2012, with Bradley Wiggins, in fact, a Briton, France won the tour, it was only the beginning.
at some point, the dominance of the Sky was so big, that even the rules have been changed. The composition of the teams in Grand tours and one-day races has been reduced from nine to eight riders. There has been an increasing built-in short, very serious mountain stages in the tours, in order to make the race for Sky and are difficult to control. Has brought it a little.
this year, Sky won the Tour and the Giro d’italia, the second most important tour of the year. Most recently, it was even discussed a salary cap to the dominance of Sky to contain.
occurred So dominant Sky sports, controversial and the Team. Again and again there were doping allegations against the team, a dubious medication delivery to Wiggins in 2011 and a positive doping test of Froome in 2017. This is probably one of the reasons for the withdrawal, even if it is officially denied.
The future is unclear
The withdrawal of Sky should not be for the team in the end. “The Team is open to the future and the cooperation with a new Partner,” said team boss Dave Brailsford. “We’re not done yet.” Up to the Tour de France in 2019, they wanted to have clarity about the future, informed the Team in an open letter to the Fans.
It is not unlikely that the search will be successful. Sky has many of the top riders bound for the long term, success would be guaranteed for a new donor almost. Is unlikely, however, that a new Sponsor can invest a similar sum, such as Sky and want it to annually be around 40 million euros.
this year had donors with Quick-Step and BMC are already two other big Teams problems in the search for new Yellow and lost an important driver. The balance of power in Cycling might move soon fundamentally.
sponsors are linked in Cycling so closely with success than in any other sports. And so the decision of the company now ensures that all of a sudden a whole sports stands in front of the break.